GIVA

GIVA has kicked off the new year with a shining new launch. The popular jewellery brand has introduced its latest collection, Glow in Motion, backed by a vibrant campaign featuring actor Barkha Singh. With this rollout, GIVA strengthens its positioning as a modern jewellery brand that blends trend led design with technology driven craftsmanship.

A New Jewellery Collection Designed for Modern Movement

GIVA designed the Glow in Motion jewellery collection for women who live with energy, expression, and confidence. The brand presents this range as jewellery that feels alive. Instead of staying visually static, the pieces change their look depending on movement and light. This makes the collection ideal for women who want jewellery that matches their everyday rhythm, whether they are at work, at brunch, at celebrations, or on the go.

The brand creates the Glow in Motion range using 925 sterling silver, a premium metal known for its durability and timeless charm. To add a standout finish, GIVA uses CNC cutting technology, a high precision technique that helps shape detailed designs. According to the company, this process helps the jewellery reflect light from multiple angles, making every piece appear brighter, more dynamic, and visually striking as it moves.

Barkha Singh Leads a Heist Style Campaign Film

To bring the collection’s energy to life, GIVA launched a television commercial that follows a stylish heist style story. The brand places Barkha Singh at the center of this narrative and uses fast paced visuals, dramatic sequencing, and music to build excitement. The film highlights the shimmer and movement of the jewellery through cinematic storytelling, keeping the focus on how the pieces glow and shift with every step.

By choosing a heist style theme, GIVA creates a campaign that feels modern, entertaining, and high impact. Barkha Singh adds relatability and aspirational appeal, helping the brand connect with younger audiences who enjoy bold narratives and trend driven fashion.

A Brand Message That Matches Today’s Women

Resha Jain, Chief Brand Officer at GIVA, explained the brand’s intent behind Glow in Motion. She shared that the collection reflects how women today truly live, expressive, dynamic, and constantly evolving. She also emphasized that GIVA wanted to create jewellery that does not simply sit on the body but responds to light, moves with the wearer, and becomes part of everyday life. According to her, Barkha Singh represents this spirit perfectly, making the collection feel aspirational and deeply relatable.

A Strong Multi Platform Marketing Rollout

GIVA is rolling out the campaign across multiple platforms including television, outdoor media, retail stores, and digital channels. Along with the marketing push, GIVA has also refreshed its in store experience by creating dedicated Glow in Motion sections. Customers will notice updated visual merchandising across key locations, making the new collection easier to explore both online and offline.

With over 300 stores across India, GIVA continues to strengthen its retail footprint. The Glow in Motion launch supports the brand’s ongoing strategy to expand presence, engage new customers, and introduce fresh collections with strong storytelling.

Why Glow in Motion Stands Out

Glow in Motion stands out because it blends premium materials, precision technology, and modern design. It offers jewellery that looks different with every angle and every movement, making it a perfect match for today’s lifestyle. With Barkha Singh leading the campaign, GIVA adds star appeal to a collection that already shines with innovation.

If you are searching for stylish silver jewellery that feels contemporary, reflective, and wearable, GIVA’s Glow in Motion collection is a must watch launch for 2026.