Coca-Cola

Coca-Cola Bottles Transform into Star Wars Lightsabers in New Campaign

June 30, 2025 2 min read

Coca-Cola and Star Wars Unite

Luke Skywalker, Darth Vader, Grogu, and The Mandalorian are coming to supermarkets near you thanks to Coca-Cola and Star Wars’ global marketing campaign titled ‘Coca‑Cola x Star Wars: Refresh Your Galaxy’.

The Force Awakens in Every Bottle

In Coca-Cola’s latest ad film, a theatre bursts with multi-generational Star Wars fans, all decked out in incredible cosplay for a special screening. But when a technical glitch threatens to spoil the fun, classic Coke bottles magically morph into iconic lightsabers. What follows is a thrilling, force-fueled battle scene packed with delightful Easter eggs and beloved character cameos, ultimately saving the day. The ad beautifully captures the electrifying fun and camaraderie of shared fandom.

The force will be with you starting July 1, 2025, when special-edition collectable Coke and Coke Zero cans and bottles are made available across North America, Latin America, Europe, Japan, and the South Pacific region.

Limited Edition Packaging and Characters

These limited-edition collectibles feature 30 iconic Star Wars characters. Original Coca-Cola packaging showcases characters such as Lando Calrissian, Obi-Wan Kenobi, Queen Amidala, and Kylo Ren. Coca‑Cola Zero Sugar cans feature legends like Darth Vader, Yoda, Princess Leia, and Chewbacca.

Scan and Enter the AR Galaxy

Select packaging also includes QR codes. When scanned, these codes unlock an immersive Augmented Reality (AR) experience, allowing fans to send holographic messages—just like Princess Leia’s iconic plea for help.

A Legacy of Collaboration

The Star Wars franchise is owned by The Walt Disney Company. Coca-Cola and Disney share a 70-year relationship, dating back to Disneyland’s opening in 1955.