Bru Gold Returns with Sara Ali Khan and Aditya Roy Kapur

Celebrating Playful Young Love

Hindustan Unilever’s premium coffee brand, Bru, has relaunched Bru Gold with a vibrant new campaign featuring Sara Ali Khan and Aditya Roy Kapur. The film celebrates the charm of playful young love, showing how the rich flavour of Bru Gold can spark memorable moments between people. The TVC captures the joy, banter, and subtle flirtations that unfold over a cup of this superlative coffee.

Crafting the Perfect Coffee Experience

Bru Gold is a freeze-dried coffee blend crafted from carefully selected beans, roasted and crystallized to preserve its signature aroma and taste. Its leaf-shaped jar makes a statement on shelves while reflecting the premium quality inside. The brand aims to deliver a coffee experience that resonates with coffee connoisseurs, offering a taste that is both rich and memorable.

Sankara Narayanan, Category Head – Coffee, explained:
“Bru Gold is our freeze-dried offering that represents a superlative coffee experience, one that is sure to appeal to coffee connoisseurs. This ad celebrates the superior taste of Bru Gold in a fun and playful way that is uniquely Bru.”

The TVC: Witty, Fun, and Relatable

The TV commercial opens with Sara teasing Aditya, asking, “Gold Edition hai, naya hai kya?” The playful exchange continues with witty dialogues, lingering glances, and quirky wordplay, including terms like “Shantastic” and “Kamalicious.” The campaign conveys how sharing a perfect cup of coffee can create joyful moments and deepen connections between people.

Ishpreet Singh, Vice President – Beverages India, Hindustan Unilever, commented:
“The new TVC beautifully showcases how Bru Gold’s rich flavour sparks special connections between loved ones. More than just an ad, it celebrates the magic of coffee as a catalyst for connection, those micro-moments of smiles, jokes, and pauses that create unforgettable memories.”

Nationwide Availability

Bru Gold is now available nationwide across leading e-commerce platforms and retail outlets. The campaign will run across television and digital platforms, reaching audiences who appreciate both premium coffee and heartwarming stories. By highlighting both taste and experience, Bru Gold positions itself as a coffee that is enjoyed, savoured, and shared.

Creating Emotional Connections

The campaign reinforces Bru Gold’s positioning as a premium coffee brand that goes beyond just taste. It celebrates the small moments of connection that coffee brings—whether it’s a playful morning exchange, a shared laughter, or a pause in a busy day. The ad emphasizes how a rich cup of coffee can be the backdrop for life’s little joys, making everyday moments feel extraordinary.

With Sara Ali Khan and Aditya Roy Kapur fronting its new campaign, Bru Gold reconnects with audiences through charm, humor, and the magic of coffee. The campaign highlights the brand’s premium taste, distinctive packaging, and its ability to bring people together, whether over witty banter or shared smiles. Across television and digital channels, Bru Gold reminds consumers that a great coffee experience is more than a drink—it’s a catalyst for connection, fun, and unforgettable moments.