Birla Opus Paints Unveils Second Film in ‘Celebrating Colours’ Series Featuring Jaipur’s Hawa Mahal

Birla Opus Paints continues its vibrant storytelling journey with the release of the second film in its ‘Celebrating Colours of India’ campaign, this time spotlighting the iconic Hawa Mahal in Jaipur. After making a colorful impact with the Gateway of India, the brand expands its ‘Duniya Ko Rang Do’ philosophy through another heartfelt and visually engaging animated film.

Opus Boy Returns with a Message of Colour and Care

In this new chapter, Opus Boy—the cheerful animated character—returns to spread colour, positivity, and purpose. Set against the beautiful backdrop of Hawa Mahal, the film portrays how even small acts of kindness can transform public spaces. This time, Opus Boy inspires clean-up marshals, nudging them to embrace their role with pride and keep the monument and its surroundings clean. It’s a creative reminder that colour isn’t just about aesthetics; it’s also about responsibility.

Soundtrack by Ram Sampath Amplifies the Experience

Once again, acclaimed composer Ram Sampath lends his musical brilliance to the film’s background score. His music elevates the emotional tone, building on the immersive experience from the first film. The score perfectly complements the visuals, enhancing the message of transformation and cultural pride.

“Duniya Ko Rang Do”: A Growing Movement

Inderpreet Singh, Head of Marketing at Birla Opus Paints, explained the vision behind the new release. “Strategically building on the success of our ‘Gateway of India’ film, we are scaling our ‘Duniya Ko Rang Do’ philosophy. Through our Opus boy, we illustrate how colour, through small, impactful acts, can breathe new life into familiar spaces.”

This philosophy isn’t limited to the screen. It reflects Birla Opus Paints’ commitment to blending creativity, culture, and community impact. The brand champions a mission to make colours meaningful—by restoring, beautifying, and enriching spaces that define India’s heritage.

Creative Excellence and Media Reach

The film has been conceptualised by Leo India and animated by Zombie Studios, Brazil, delivering a world-class creative experience. The animated visuals are lively, expressive, and emotionally engaging, capturing the beauty of Hawa Mahal and the spirit of Jaipur.

To ensure broad reach and visibility, Birla Opus Paints is amplifying the campaign across multiple platforms, including TV, digital, OOH (out-of-home), print, and radio. This multi-channel approach ensures that the message of colour, pride, and transformation reaches audiences across India.

Colour as a Catalyst for Change

With this latest film, Birla Opus Paints reaffirms its position as a brand that doesn’t just sell paint—but sells a vision. Through bold storytelling, heritage-rich visuals, and emotional messaging, it encourages people to take pride in their spaces and communities. The ‘Duniya Ko Rang Do’ campaign is quickly shaping into a cultural movement—celebrating India’s colours while inspiring responsibility and care.