Adobe Acrobat

A Strategic Collaboration to Promote Smart Document Management

Adobe rolls out a fresh campaign in partnership with entrepreneur and content creator Ankur Warikoo to demonstrate the capabilities of Adobe Acrobat. Centered around productivity and innovation, the campaign includes short films and social media content that highlight how Acrobat—especially its new AI-powered Assistant—streamlines daily document tasks for modern professionals.

AI Assistant Makes Complex PDFs Effortless

In the campaign’s flagship film, Warikoo showcases how Acrobat’s AI Assistant simplifies complex documents. He navigates a 30-page legal contract and, within seconds, generates a summarized version that highlights key action points and translates dense legal language into simple takeaways. This powerful demonstration positions Acrobat as a tool that enables quick, data-driven decision-making with minimal manual effort.

Editing Made Easy for Everyone

Another campaign film focuses on Acrobat’s intuitive editing features. Warikoo corrects errors during a presentation, adjusts layouts, and replaces images—all in real time. These capabilities show that users can craft professional-quality documents without needing advanced design skills, making Acrobat an essential tool for quick and precise updates under pressure.

Enhanced Security and Compliance Tools

The campaign also emphasizes document security. In a dedicated video, Warikoo uses Acrobat to password-protect financial documents, redact sensitive data, and set access permissions for different users. These features underscore Acrobat’s ability to support secure, compliant document handling—crucial for teams working with confidential business information.

Efficient E-Signature Workflow

Another key highlight is Acrobat’s e-signature functionality. Warikoo sends a business proposal, tracks its progress in real time, and archives the signed version—all from his smartphone. This segment showcases how Acrobat supports mobile workflows, enabling seamless document signing and tracking on the go.

Creative Execution and Production Excellence

The campaign comes to life with the creative direction of Dentsu Creative Isobar and production support from Tag Agency. Together, they craft relatable, real-world scenarios that show Acrobat as more than just a document viewer—it’s a full-suite productivity platform tailored for today’s digital professionals.

Making Acrobat Relevant to the Digital Generation

By choosing Ankur Warikoo—a figure known for his authenticity and digital-first mindset—Adobe connects Acrobat with a younger, tech-savvy audience. The campaign not only highlights product features but also reinforces Adobe’s message: document management doesn’t have to be tedious. With Acrobat, it becomes efficient, intelligent, and secure.