Hyundai

As India gears up to host the ICC Men’s T20 World Cup 2026, brands are tapping into the country’s deep emotional connection with cricket. Hyundai Motor India Limited steps right into this cultural moment with a striking activation that turns Mumbai’s iconic Worli Sea Link into a glowing celebration of the sport.

With its campaign platform #DeewaneIndiaKaDeewanaHumsafar, Hyundai aligns itself with India’s unmatched passion for cricket, creating a powerful intersection of sport, emotion, and brand storytelling.

Turning an Icon into a Live Canvas

Hyundai transforms the Worli Sea Link into a large scale visual spectacle through a high impact projection. The installation highlights Hyundai’s association with the International Cricket Council and reinforces its position as an ICC Global Premier Partner.

By choosing one of Mumbai’s most recognised landmarks, Hyundai ensures maximum visibility and recall. The Sea Link becomes more than just infrastructure. It becomes a storytelling medium that captures the excitement building around the upcoming World Cup.

This move allows Hyundai to step beyond traditional advertising spaces and create an experience that people can witness in real time.

Tapping into India’s Cricket Obsession

In India, cricket is more than a sport. It is an emotion that connects millions across regions and generations. Hyundai understands this cultural pulse and uses it to build a deeper connection with its audience.

Through this activation, the brand places itself at the centre of a shared national moment. It does not just promote a partnership. It celebrates a collective feeling that resonates with fans across the country.

The campaign reflects Hyundai’s intent to stay relevant by engaging with audiences in spaces that matter to them emotionally.

Beyond Stadiums and Screens

Hyundai’s Worli Sea Link projection stands out because it reaches audiences outside stadiums and beyond digital screens. It brings the World Cup buzz directly into everyday life.

This approach helps the brand create a stronger presence during the tournament build up phase. Instead of waiting for match days, Hyundai builds anticipation early and keeps the excitement alive in public spaces.

The activation also showcases how brands can use cultural landmarks to amplify their messaging in a more immersive and memorable way.

A Strategic Global Partnership

This initiative forms part of Hyundai Motor Company’s multi year global partnership with the ICC, spanning from 2026 to 2027. Through this association, Hyundai aims to celebrate cricket as a unifying force across different cultures and geographies.

Virat Khullar, Head of Marketing at Hyundai Motor India Limited, highlights the intent behind the activation. He shares that cricket holds a special place in the hearts of Indians and that illuminating the Worli Sea Link creates a powerful moment that reflects the growing excitement around the World Cup.

The campaign also reinforces Hyundai’s commitment to engaging with customer passions and creating meaningful brand experiences.

Building Momentum for the World Cup

With the ICC Men’s T20 World Cup 2026 set to begin on February 7 across India and Sri Lanka, Hyundai’s activation sets the tone for what lies ahead. It captures attention, sparks conversations, and builds anticipation at scale.

By blending cultural relevance with visual impact, Hyundai positions itself as more than just a sponsor. It becomes a part of the celebration.

Through this initiative, Hyundai proves that when a brand connects with emotion at the right moment, it does not just advertise. It creates a memory.