Bata

Bata India has kicked off the festive season with the launch of its new campaign, ‘The Brighter Moments’, featuring popular creators and actors Kusha Kapila and Niharika NM. The campaign is part of Bata’s global ‘Make Your Way’ initiative and celebrates the joy, individuality, and vibrance of the festive season through a collection that balances fashion and comfort effortlessly.

Celebrating Modern Festive Fashion

The Brighter Moments collection from Bata India introduces a stunning range of festive footwear for both men and women. Designed to bridge tradition with modernity, the line highlights the evolution of festive dressing for today’s generation.

For women, the collection features metallic mules, embellished heels, and statement pieces that perfectly complement traditional and contemporary outfits alike. The men’s collection showcases sleek derbys, tan loafers, and classic designs crafted for sophistication and comfort during festive celebrations.

The range encapsulates the spirit of Diwali — blending heritage and innovation to create footwear that shines in both style and functionality.

A Campaign Rooted in Storytelling and Cultural Expression

Speaking about the launch, Badri Beriwal, Chief Strategy and Business Development Officer at Bata India, said:

“Brighter Moments is not just a festive collection; it is a reflection of our continued pivot towards a style-first, storytelling-driven brand image. This campaign is rooted in cultural relevance and creative experimentation, brought to life across multiple touchpoints.”

He added that collaborating with Kusha Kapila and Niharika NM allows Bata to connect more deeply with modern consumers, especially young women redefining what festive fashion means today. The campaign celebrates individuality, spontaneity, and the joy of expressing every version of oneself.

Influencers Redefine Festive Style

For Kusha Kapila, being part of this festive campaign holds a personal connection.

“I have grown up with Bata, so being part of this Diwali campaign feels truly special. The collection captures the energy and vibrance of the season while staying rooted in comfort and versatility. It’s designed for real celebrations and real people, blending tradition and contemporary style in the most seamless way.”

Echoing the same sentiment, Niharika NM shared:

“Festive dressing, for me, is about expressing your personality with ease and confidence. The Brighter Moments collection captures that beautifully — it’s contemporary, stylish, and versatile. I’m thrilled to represent a campaign that combines fresh festive energy with the timeless comfort Bata is known for.”

A Fusion of Comfort, Culture, and Creativity

With ‘The Brighter Moments’ campaign, Bata India continues its transformation into a style-first brand that tells stories through design. The brand seamlessly merges its heritage of quality craftsmanship with a youthful, fashion-forward identity.

The campaign, brought to life across digital, retail, and social media platforms, connects deeply with India’s festive culture — celebrating not just style, but also emotion, individuality, and togetherness.

By collaborating with cultural icons like Kusha and Niharika, Bata India reiterates that fashion isn’t just about what you wear — it’s about how you feel. And this Diwali, feeling brighter begins with every step you take.