Himesh Reshammiya Revives Ravi Kumar Avatar for KFC’s Epic Savers Campaign

Ravi Kumar Returns with Swag

After a blockbuster pan-India music tour, Himesh Reshammiya has returned to the spotlight, this time in his unforgettable Ravi Kumar avatar for KFC’s latest Epic Savers campaign. Known for his larger-than-life persona and unique style, Himesh steps into the campaign with his trademark swagger—sunglasses in hand, hair flowing in slow motion, and confidence dialed to the max. His entry sets the tone for a campaign that blends drama, humor, and music into an entertaining spectacle.

The Ravi Kumar Mantra

True to character, Ravi Kumar delivers his signature one-liners with flair. He boldly declares that nothing in the world is truly epic without his approval. “Duniya mein kuch bhi epic nahi hota jab tak Ravi Kumar na kahe. Aur Tom ka mission, IIT mein admission, aur Ravi Kumar ka permission… teeno almost impossible hai,” he says, instantly capturing attention with his witty, over-the-top dialogue.

This playful proclamation aligns perfectly with the campaign’s theme, reinforcing the idea that KFC’s Epic Savers meal is a one-of-a-kind experience worthy of Ravi Kumar’s seal of approval.

Music Meets Marketing

The campaign takes flight with a brand-new track from Himesh, bringing his signature high notes, catchy hooks, and playful wordplay into the mix. The song energizes the ad with lines like:
“Milega ek bucket mein, 9 piece 299 mein. Dil ki chahal pahal mein, Taste ke swag mahal mein…”

This fusion of music and marketing adds entertainment value, making the campaign memorable and highly shareable. By leveraging Himesh’s dual persona as both singer and performer, KFC delivers a unique blend of humor and melody that resonates with fans.

Performance Packed with Drama and Style

What begins as a quirky restaurant scene soon evolves into a lively performance. Himesh, in his Ravi Kumar persona, transforms the atmosphere with energy, dance, and flair. His over-the-top style, combined with KFC’s playful storytelling, creates a campaign that is bold, fun, and full of attitude.

The collaboration showcases how celebrity-driven campaigns can transcend conventional advertising by turning a simple product promotion into an engaging cultural moment.

KFC’s Epic Savers Campaign

The Epic Savers campaign highlights KFC’s value-for-money offering with a promise of taste, variety, and affordability. The “9-piece bucket for ₹299” deal takes center stage in the campaign, making it both aspirational and accessible. By linking the product to Ravi Kumar’s grand approval, KFC positions its Epic Savers as not just a meal but an experience endorsed by one of pop culture’s quirkiest personas.

With the revival of his iconic Ravi Kumar avatar, Himesh Reshammiya brings unmatched entertainment, drama, and music to KFC’s Epic Savers campaign. His witty dialogues, high-energy performance, and catchy track amplify the brand’s message, making the campaign larger than life. By combining humor, music, and irresistible offers, KFC once again proves its ability to turn advertising into a cultural moment—one that’s as epic as Ravi Kumar himself.