McDonald’s India (North & East) Cab Branding Campaign Is Unveiled for ‘The Ranveer Singh Meal’

An innovative campaign is launched by McDonald’s India (North & East) to introduce its limited-edition offering, ‘The Ranveer Singh Meal’. The launch is marked by a vibrant cab branding initiative that is inspired by the global Famous Orders platform and designed to create high-impact street-level visibility.

In the campaign, a fleet of over 400 cabs is deployed across key urban cities including Delhi, NCR, Lucknow, and Kolkata. Each cab is adorned with striking visuals, including larger-than-life cutouts of brand ambassador Ranveer Singh and the iconic Golden Arches. These mobile billboards are routed through high-footfall areas such as India Gate, Noida Sector 18, MG Road Gurugram, Mani Square, Hazrat Ganj, and Gomti Nagar.

Through this execution, a unique blend of fandom and out-of-home engagement is achieved. The campaign is created to attract the attention of the urban youth, college students, and working professionals. The brand’s association with Ranveer Singh is further strengthened through this strategic move, with the Bollywood star’s energetic persona being reflected across the campaign assets.

As an extension of the Famous Orders platform, the campaign is positioned to resonate with fan truths, aiming to deliver joy and nostalgia through beloved McDonald’s favourites. The effort ensures that the essence of fandom is celebrated and brought to the streets in an eye-catching and engaging format.

‘The Ranveer Singh Meal‘ is made available for a limited period across all McDonald’s North and East India outlets. The meal is curated to include:

• Choice of McVeggie or McChicken (Xplode): Enhanced with a spicy and creamy Xplode sauce and topped with crispy onions
• Golden Crispy Pops: Bite-sized potato treats for a crunchy snacking experience
• Bobaaa Blast drink: A beverage infused with poppy boba pearls for a fun and refreshing twist

The meal is designed to cater to diverse preferences, delivering a combination of bold flavours and familiar favourites. Each item is selected to reflect the dynamic and bold personality of Ranveer Singh, offering fans a way to engage with their favourite star while enjoying their preferred McDonald’s flavours.

The campaign is positioned not only as a promotional strategy but also as an experiential marketing initiative. By deploying cabs throughout busy city routes, McDonald’s India (North & East) ensures that visibility is maximised and engagement is heightened. The approach allows fans to witness a moving tribute to the excitement and charisma of Ranveer Singh while creating anticipation around the exclusive meal offering.

This strategic activation is viewed as a celebration of brand love, pop culture, and shared experiences. As McDonald’s continues to innovate in its customer outreach, this cab branding campaign is being recognised as a memorable way to roll out limited-time offerings while tapping into the pulse of contemporary fan engagement