Shraddha Kapoor and PYNK Celebrate the Timeless Mother-Daughter Bond

PYNK presents a heartwarming campaign starring Shraddha Kapoor, celebrating the deep, unbreakable bond between a mother and daughter. Through this emotionally rich story, PYNK honors not just one role, but every beautiful role a woman plays in her lifetime—starting as a daughter, growing into a mother, and embracing every moment in between.

Shraddha Kapoor Brings Emotion and Elegance to the Story

Shraddha Kapoor steps into this narrative with her signature grace and authenticity. She effortlessly portrays the layered emotions of a daughter reflecting on the unwavering strength, love, and sacrifices of her mother. The campaign doesn’t just highlight fashion or beauty—it tells a story of connection, gratitude, and generational love.

Speaking about the campaign, Shraddha shares, “This film with PYNK is truly special. It’s more than a campaign—it’s a tribute to all the women who shape us with love, strength, and compassion. I feel honored to be a part of something that celebrates women in such a meaningful way.”

PYNK Pays Tribute to Every Role a Woman Plays

With this campaign, PYNK moves beyond surface-level beauty and dives into what makes a woman truly remarkable—her ability to love, nurture, and evolve. Whether she’s a daughter, a sister, a mother, or a friend, every role she plays leaves a lasting impact.

The video captures quiet, powerful moments—shared laughter, supportive hugs, and tearful goodbyes—showing that strength doesn’t always roar. Sometimes, it whispers in soft gestures and unconditional love.

Fashion With Feeling: PYNK’s Purpose-Driven Brand Story

Known for blending elegance with emotion, PYNK curates fashion that resonates with the modern woman. This latest campaign proves that fashion can carry a deeper message. It’s not just about what you wear—it’s about who you are and what you carry in your heart.

Through storytelling and subtle, stylish visuals, the film reminds us that every woman’s journey is beautiful. PYNK encourages its audience to embrace their individuality while honoring their roots.

The Power of Celebrating Women, Always

By casting Shraddha Kapoor in this heartfelt film, PYNK reinforces its commitment to celebrating women—not just on special days but every day. The campaign serves as a gentle reminder to cherish the people who raise, shape, and stand by us.

It’s not just a story. It’s an emotion. And it resonates with every viewer who has shared a laugh, a hug, or a memory with their mother or daughter.