HYPHEN

As Kriti Sanon rings in her birthday week, she has more than just candles to celebrate. The Bollywood star continues to shine beyond the silver screen, making serious waves in the world of entrepreneurship with her skincare brand, HYPHEN. In just two years, Kriti has transformed a passion project into one of India’s fastest-growing celebrity-led D2C skincare brands.

From Idea to Industry Leader in Just 2 Years

What started as a bold venture is now a booming business. HYPHEN has achieved ₹400 crore in gross revenue—an exceptional milestone for a brand so young. With over 4 million customers and orders pouring in from 19,000+ pin codes across India, HYPHEN continues to scale rapidly. The brand’s loyal customer base is equally impressive, boasting a 60% repeat rate, proving that consumers not only try the products—they come back for more.

Kriti, an engineer by qualification, co-founded the brand with six engineers, blending her creative insight with technical expertise. Their vision? To create high-performance skincare that’s science-driven, affordable, and rooted in natural ingredients. This unique mix has struck a chord with Indian consumers, making HYPHEN a standout player in an otherwise crowded beauty space.

Kriti Sanon: Actress. Engineer. Entrepreneur.

Kriti’s entrepreneurial journey is as inspiring as her film career. In her own words, “These two years have been surreal. Building HYPHEN from the ground up has been one of the most personal and rewarding experiences of my life. Seeing an idea bloom into a brand that people trust and love means everything. I’m thankful for everyone who’s chosen to HYPHEN us into their daily routine.”

Her approach to brand-building is anything but passive. Kriti remains deeply involved in product development, brand communication, and strategy, ensuring that HYPHEN stays authentic and innovative. Unlike many celebrity-backed ventures that rely solely on star power, HYPHEN thrives on substance—with science-backed formulas, clean ingredients, and affordable pricing at its core.

Redefining Skincare, One Innovation at a Time

HYPHEN’s success lies in its commitment to accessible skincare that works. The products blend clinical efficacy with nature-derived actives, making skincare effective, simple, and inclusive. This innovation-driven mindset continues to attract a growing community of skincare lovers who seek quality without compromise.

With plans to expand further, both online and offline, the brand shows no signs of slowing down. As Kriti continues to juggle her film career and entrepreneurial pursuits, she’s proving that smart, purpose-driven celebrity brands can create real impact.

The Future Is Bright—and Just Getting Started

As Kriti Sanon celebrates her special week, she also celebrates a brand that’s rewriting the rules of skincare and celebrity entrepreneurship. With passion, innovation, and a strong connection to her audience, Kriti isn’t just building a business—she’s building a movement.