Kareena Kapoor Khan Wears Sunglasses Indoors in Berger Silk’s New Ad — Because “Nothing Shines Like Silk”

In its latest campaign, Berger Paints India brings luxury, humour, and high-gloss style together with Bollywood icon Kareena Kapoor Khan as the face of Berger Silk. The campaign, led by the catchy tagline “Nothing Shines Like Silk”, uses a playful twist to showcase the paint’s ultra-glossy finish — and how it literally shines brighter than anything else on your walls.

The ad film opens with Kareena strolling through her beautifully done-up home — but there’s a twist: she’s wearing sunglasses indoors. Why? Because her walls shine so brilliantly, they’re practically a light source! Backed by the upbeat beats of “Kala Chashma”, the ad is vibrant, chic, and irresistibly entertaining.

Berger Silk: Shiny Walls That Turn Heads

Berger Silk isn’t just another interior paint; it’s a premium offering designed for homeowners who seek gloss, elegance, and durability. The campaign taps into a growing trend where consumers are no longer settling for flat or matte walls — they want finishes that shine, reflect light, and elevate the room’s ambience.

Abhijit Roy, MD & CEO of Berger Paints India, shares:

“Consumers are increasingly opting for wall finishes with a sheen—seeking both elegance and lasting durability. Berger Silk has established itself as a leader in this segment, offering unmatched sheen and long-lasting performance.”

Kareena Kapoor Brings the Glamour and Sass

Only Kareena Kapoor Khan could pull off sunglasses indoors without missing a beat. Her effortlessly stylish presence makes the campaign feel aspirational yet cheeky — striking a perfect balance between luxury and relatability.

Mayuresh Dubhashi, Chief Creative Officer at FCB Neo, explains:

“The idea was to bring glamour to life in a way only Kareena could. The sunglasses became a fun, stylish metaphor for the high-gloss, smooth finish of Berger Silk—walls so shiny, you can’t look away.”

This approach takes a fresh, modern route to product storytelling. Rather than listing technical specs, the campaign focuses on experience — the shine that changes the mood of a room, the touch of class it adds to everyday living, and yes, the style statement that makes you want to wear shades indoors.

Why Berger Silk Stands Out

Berger Silk’s superior formulation delivers a high-sheen, smooth texture that’s easy to maintain and beautiful to behold. Whether you’re revamping your living room or styling a new space, Silk adds that polished touch that screams premium living.

The campaign nails its message: if you want walls that shine with personality, performance, and a little bit of Bollywood flair — Berger Silk is the way to go.

So, the next time someone asks why you’re wearing sunglasses inside, you know what to say —
“Nothing Shines Like Silk.”