Jasprit Bumrah Teams Up with HUL for Surf Excel Matic Express Launch

Hindustan Unilever (HUL) introduces its latest innovation in laundry care — Surf Excel Matic Express. With this launch, HUL leverages its deep expertise in detergent technology and blends it with cutting-edge advancements in AI and robotics to create a detergent that delivers speed and precision, just like Jasprit Bumrah, who now champions the brand.

accuracy, and consistency to the forefront of the campaign, perfectly matching the product’s promise of high-performance and fast results.

“Expert Clean, Now Express” — A Promise Delivered

HUL launches Surf Excel Matic Express with a bold and simple promise: Expert Clean, now Express. The product focuses on modern consumer needs — quick, efficient, and thorough cleaning. As washing machine cycles get shorter, the need for a detergent that performs fast without compromising on quality becomes essential. That’s where Surf Excel Matic Express steps in.

Whether you’re running a short 15-minute cycle or a regular one, this detergent handles stains and dirt with ease while maintaining fabric care and freshness.

Two Powerful Variants for Specific Needs

Surf Excel Matic Express comes in two powerful variants:

• Blue Pack – For Express Clean with 2X Freshness Action

• Pink Pack – For Express Clean with 2X Care Action

Whether you want lasting freshness or added fabric care, these options give you the flexibility to choose what your laundry needs most.

Jasprit Bumrah: The Face of Speed and Precision

Jasprit Bumrah’s involvement with Surf Excel Matic’s Express feels natural. His bowling is known for being fast, focused, and effective — values that align perfectly with the brand’s new offering. Just as Bumrah delivers every ball with purpose, this detergent delivers a power-packed clean, no matter how short the wash cycle.

showing how Bumrah’s on-field excellence translates to Surf Excel’s off-field performance in your laundry room.

Surf Excel Embraces the Future of Laundry

With Surf Excel Matic Express, HUL signals a major step forward in laundry innovation.  they want smart cleaning solutions that save time, protect fabrics, and deliver results even in fast cycles.

By combining intelligent formulation with modern washing needs, Surf Excel Matic Express redefines what quick cleaning can mean — without compromise.