Anil Kapoor, the ever-charming icon of Indian cinema, brings his signature warmth to kitchens across India as he endorses Vasant Masala, one of the country’s leading spice brands. In a heartfelt new campaign titled ‘Khana Peena Mobile Bina’, Vasant Masala and Anil Kapoor encourage families to rediscover the joy of undivided time at the dining table—without mobile phones.
Vasant Masala reminds us that food is not just about flavour—it’s about connection, love, and presence.
Anil Kapoor Backs the Power of Togetherness
Anil Kapoor delivers the core message of the campaign with sincerity and emotion:
but adding warmth, love, and care to your table, that’s something only you can do in your unique way.”
As a beloved household name, Kapoor is the perfect choice for this campaign. His timeless appeal resonates across generations, making the message feel authentic and relatable. —it’s about promoting a lifestyle shift that values mindful moments and real conversations.
‘Khana Peena Mobile Bina’ – A Campaign with Heart
In today’s fast-paced, tech-driven world, family meals often lose their meaning amid scrolling screens and digital distractions. Vasant Masala’s initiative, meanwhile, gently urges families to set their phones aside during mealtimes and reconnect with each other.
viewers are drawn into everyday scenes that instantly resonate with millions of Indian households. , and ultimately the magic that unfolds when people are truly present — the message is simple yet powerful.
Vasant Masala: A Brand That Cares
Known for its high-quality, pure and aromatic spices, Vasant Masala has earned a place in kitchens across India. From turmeric and chilli to garam masala and more, the brand offers a wide range of spices that elevate every dish. More importantly, what sets Vasant Masala apart is its unwavering focus on values—tradition, family, and authenticity.
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