Ajay Devgn Endorses Gallantt Advance FE550D TMT Bars: Strength That’s Forged With Intent

Ajay Devgn, Bollywood’s powerhouse of grit and intensity, now brings his signature strength to the world of construction as the brand ambassador for Gallantt Advance. The new campaign featuring Devgn introduces the FE550D TMT bars with 360° M-Ribs grip and unmatched inner purity — designed for those who build not just structures, but legacies.

“Strength isn’t just built — it’s forged with intent,” says Ajay Devgn in the powerful new TVC, setting the tone for Gallantt Advance’s latest communication. Much like Devgn’s own persona, these TMT bars represent resilience, reliability, and real power — not just on the outside, but at the very core.

Gallantt Advance FE550D: The Future of Structural Strength

In an era where durability and safety are non-negotiable, Gallantt Advance FE550D TMT bars emerge as a game-changer. Engineered with advanced technology, these bars offer:

• 360° M-Ribs grip for enhanced bond strength with concrete

• Inner purity through high-grade raw materials and cutting-edge rolling processes

• Superior earthquake and corrosion resistance

• Consistent tensile strength for high-rise buildings, bridges, and critical infrastructure

Whether you’re building a home or a highway, Gallantt Advance FE550D ensures your foundation stands tall through time.

Ajay Devgn and Gallantt: A Powerful Partnership

Ajay Devgn’s association with Gallantt Advance isn’t just about celebrity appeal — it’s a perfect alignment of values. Devgn represents strength with character, much like the brand’s TMT bars that promise endurance with integrity. The TVC captures this synergy through striking visuals, intense narration, and a message that resonates with builders, engineers, and homeowners alike.

The film shows Devgn walking through under-construction sites, steel yards, and completed skyscrapers, reinforcing the idea that true strength is forged — not just made. The tone is bold, direct, and aspirational, echoing the core ethos of the brand.

Building India’s Future, One Bar at a Time

India’s construction landscape is rapidly evolving, and so are the expectations of strength and performance. Gallantt Advance answers this need with cutting-edge TMT technology that meets international standards while catering to local needs.

From urban cities to rural developments, Gallantt Advance’s bars are trusted by architects, engineers, and contractors across India. Their focus on product quality, environmental responsibility, and customer trust makes them a key player in the steel sector.

Why Builders Trust Gallantt Advance

• FE550D grade steel: Higher ductility, perfect for seismic zones

• Superior bonding: The 360° M-Ribs ensure deeper grip, reducing structural fatigue

• Corrosion-resistant: Ideal for coastal and humid environments

• Thermo-mechanically treated: For superior strength and flexibility

With Ajay Devgn leading the campaign, Gallantt Advance sends a clear message — choose steel that’s built to last.

So, whether you’re laying the foundation of your dream home or a towering commercial project, build with intent. Build with Gallantt Advance.