https://madaboutmarketing.com/marketing/jio-story-finale-one-screen-crowd/Mad About Marketingen2026-10-22T15:53:42+00:00Jio Story: When the Finale Dropped, One Screen Became a Crowd https://madaboutmarketing.com/research/celebrity-tv-ads-fall-17-srk-visibility/Mad About Marketingen2026-10-22T15:49:49+00:00Celebrity TV ads fall 17%; Shah Rukh Khan stays most visible https://madaboutmarketing.com/strategy/jio-story-dal-recipe-5g-cloud-ai/Mad About Marketingen2026-10-22T14:44:57+00:00Jio Story: One Dal Recipe Makes 5G, Cloud and AI Simple https://madaboutmarketing.com/ad-reviews/nutella-ranveer-singh-diwali-ad-review/Mad About Marketingen2026-10-22T14:42:08+00:00Nutella’s Ranveer Singh Diwali ad runs on charm, not ritual https://madaboutmarketing.com/advertising/nutella-ranveer-singh-diwali-campaign/Mad About Marketingen2026-10-22T14:33:11+00:00Nutella’s Ranveer Singh Diwali film seeks a mithai-table seat https://madaboutmarketing.com/marketing/kirana-to-cloud-shops-memory-data-layer/Mad About Marketingen2026-10-22T13:36:24+00:00Kirana to Cloud: The Shop’s Memory Finds a Data Layer https://madaboutmarketing.com/marketing/dabur-india-ai-powered-dialogue-hub-wpp/Mad About Marketingen2026-10-22T13:28:43+00:00Dabur India launches AI-powered Dialogue Hub with WPP https://madaboutmarketing.com/strategy/jio-story-small-daily-moments-one-data-layer/Mad About Marketingen2026-10-22T11:08:08+00:00Jio Story: Small Daily Decisions, One Data Layer https://madaboutmarketing.com/advertising/tanishq-adhyantara-cosmic-festive-jewellery/Mad About Marketingen2026-10-22T11:03:24+00:00Tanishq’s Adhyantara: 100+ cosmic designs for festive India https://madaboutmarketing.com/brands/jio-story-five-human-habits-data-arc/Mad About Marketingen2026-10-22T09:57:27+00:00Jio Story: Five Human Habits Along India’s Data Arc https://madaboutmarketing.com/advertising/campus-activewear-move-your-way-vicky-kaushal/Mad About Marketingen2026-10-22T09:42:48+00:00Campus Activewear’s Sunday Meeting Film Debuts Its Bold New Look https://madaboutmarketing.com/strategy/jio-story-why-shared-memories-stick/Mad About Marketingen2026-10-22T09:07:37+00:00Jio Story: Why Shared Memories Stick https://madaboutmarketing.com/brands/hathi-signs-anupam-kher-brand-refresh/Mad About Marketingen2026-10-22T09:03:09+00:00Hathi signs Anupam Kher to refresh 114-year-old brand https://madaboutmarketing.com/marketing/jio-welcome-offer-data-starting-point/Mad About Marketingen2026-10-22T05:48:39+00:00Jio Story: The Welcome Offer Made Data a Starting Point https://madaboutmarketing.com/advertising/liebherr-freshbreeze-school-film/Mad About Marketingen2026-10-22T05:45:58+00:00A six-second mist, sold by a schoolkid’s ‘So fresh’ https://madaboutmarketing.com/marketing/jio-story-cyber-cafe-to-pocket/Mad About Marketingen2026-10-22T04:49:36+00:00Jio Story: From Cyber Café to Pocket in One Decade https://madaboutmarketing.com/advertising/flite-festive-film-footwear-refresh/Mad About Marketingen2026-10-22T04:47:09+00:00FLITE’s festive film: footwear refresh for repeated outfits https://madaboutmarketing.com/marketing/village-calls-hostel-wifi-festival-feeds/Mad About Marketingen2026-10-22T03:48:13+00:00Village Calls, Hostel Wi-Fi and Festival Feeds: One Jio Story https://madaboutmarketing.com/advertising/miss-clarity-limelight-diamond-myths-ooh/Mad About Marketingen2026-10-22T03:42:50+00:00Miss Clarity Busts Diamond Myths Across 500+ Hoardings https://madaboutmarketing.com/strategy/jio-story-four-data-selves-india-decade/Mad About Marketingen2026-10-21T17:54:21+00:00Jio Story: The Four Data Selves of India’s Connected Decade https://madaboutmarketing.com/media/cricket-finales-reels-one-shared-connection/Mad About Marketingen2026-10-21T16:42:20+00:00Cricket, Finales and Reels on One Shared Connection https://madaboutmarketing.com/marketing/eternal-ad-spend-up-41-percent-q2fy27/Mad About Marketingen2026-10-21T16:36:56+00:00Eternal ad spend up 41% to Rs 1,138 crore in Q2FY27 https://madaboutmarketing.com/marketing/jio-story-kitchen-test-5g-cloud-ai/Mad About Marketingen2026-10-21T15:31:54+00:00Jio Story: The Kitchen Test for 5G, Cloud and AI https://madaboutmarketing.com/ad-reviews/orra-truly-hers-ad-review/Mad About Marketingen2026-10-21T15:25:59+00:00ORRA’s Truly Hers puts her own style at the centre https://madaboutmarketing.com/marketing/match-group-i4c-romance-scam-india/Mad About Marketingen2026-10-21T15:17:29+00:00Match Group and I4C flag five romance scam traps https://madaboutmarketing.com/marketing/kirana-cloud-regular-no-longer-asks/Mad About Marketingen2026-10-21T14:17:45+00:00Kirana to Cloud: The Regular Who No Longer Needs to Ask https://madaboutmarketing.com/advertising/orra-truly-hers-festive-film/Mad About Marketingen2026-10-21T14:10:01+00:00ORRA’s Truly Hers flips festive ads from occasion to woman https://madaboutmarketing.com/strategy/jio-everyday-utility-arc/Mad About Marketingen2026-10-21T11:03:49+00:00The Chai Stall, Study Call and Family Map: Jio’s Utility Arc https://madaboutmarketing.com/advertising/bata-india-comfort-festive-campaign-rakul-preet-singh/Mad About Marketingen2026-10-21T10:58:15+00:00Bata India’s festive comfort push draws over 6,000 in Delhi https://madaboutmarketing.com/marketing/jio-story-saver-binger-dadi-first-call/Mad About Marketingen2026-10-21T10:12:56+00:00Jio Story: The Saver, the Binger and Dadi’s First Call https://madaboutmarketing.com/advertising/monks-expands-nirvik-singh-remit-apac-ash-smith/Mad About Marketingen2026-10-21T10:06:29+00:00Monks expands Nirvik Singh’s remit to APAC; Ash Smith joins https://madaboutmarketing.com/brands/jio-story-shared-memory-brands-build-on/Mad About Marketingen2026-10-21T08:31:54+00:00Jio Story: The Shared Memory Brands Build On https://madaboutmarketing.com/advertising/ob-gob-cold-ones-shastri-dua/Mad About Marketingen2026-10-21T08:26:32+00:00Ob & Gob Turns Cold Ones Into Sundaes with Shastri and Dua https://madaboutmarketing.com/strategy/what-jio-2016-welcome-offer-taught-marketers/Mad About Marketingen2026-10-21T05:29:52+00:00What Jio’s 2016 Welcome Offer Taught Marketers About Resets https://madaboutmarketing.com/advertising/axis-bank-visa-festive-campaign-shahid-kapoor/Mad About Marketingen2026-10-21T05:27:33+00:00Axis Bank and Visa offer up to 20% off festive spends https://madaboutmarketing.com/marketing/then-vs-now-jio-everyday-data-shift/Mad About Marketingen2026-10-21T04:22:46+00:00Then vs Now: Jio’s Everyday Data Shift https://madaboutmarketing.com/media/india-ooh-market-bigger-than-top-six-reports/Mad About Marketingen2026-10-21T04:19:35+00:00India’s OOH market may be bigger than top-six reports say https://madaboutmarketing.com/marketing/jio-story-local-voice-arc/Mad About Marketingen2026-10-21T03:33:07+00:00Jio Story: The Local Voice Arc Across India’s Shared Moments https://madaboutmarketing.com/advertising/josy-paul-aaai-creative-council/Mad About Marketingen2026-10-21T03:30:05+00:00Josy Paul to lead AAAI’s first creative council https://madaboutmarketing.com/strategy/jio-story-four-data-archetypes-india/Mad About Marketingen2026-10-20T16:36:44+00:00Jio Story: Saver, Binger, Hotspot Hero or Reel Royalty