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170-Day Reset Marketers Still Study https://madaboutmarketing.com/marketing/jio-story-data-meter-faded-day-kept-going/Mad About Marketingen2026-10-11T04:46:56+00:00Jio Story: When the Data Meter Faded, the Day Kept Going https://madaboutmarketing.com/marketing/jio-story-home-screen-local-stage/Mad About Marketingen2026-10-11T03:44:24+00:00Jio Story: The Home Screen Is Now a Local Stage https://madaboutmarketing.com/marketing/indias-data-decade-four-selves/Mad About Marketingen2026-10-10T17:37:41+00:00Jio Story: The Four Data Selves India Switches Between https://madaboutmarketing.com/marketing/amazon-great-indian-festival-orders-double/Mad About Marketingen2026-10-10T17:33:08+00:00Amazon Great Indian Festival orders double year on year https://madaboutmarketing.com/media/one-connection-cricket-finales-reels/Mad About Marketingen2026-10-10T16:38:44+00:00One Connection Hosts Cricket, Finales and Wedding Reels 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Marketingen2026-10-10T13:07:41+00:00Jio Story: Chai, a Study Call and the Open Road https://madaboutmarketing.com/advertising/brands-instagram-muse-trend-campaigns/Mad About Marketingen2026-10-10T13:03:20+00:00How Indian brands turned Instagram’s Muse into campaign gold https://madaboutmarketing.com/marketing/dadi-first-call-kirana-cloud-creator-cut/Mad About Marketingen2026-10-10T11:37:09+00:00Dadi’s First Call, the Kirana’s Cloud and the Creator’s First Cut https://madaboutmarketing.com/marketing/ethnix-raymond-mandap-on-wheels-gurgaon/Mad About Marketingen2026-10-10T11:28:46+00:00Ethnix by Raymond rolls a real wedding through Gurgaon https://madaboutmarketing.com/strategy/jio-shared-memory-psychology-2016-video-call/Mad About Marketingen2026-10-10T10:23:48+00:00The Psychology of Jio’s Shared 2016 Memory https://madaboutmarketing.com/advertising/zomato-blinkit-main-udega-delivery-anthem/Mad About Marketingen2026-10-10T10:14:41+00:00Zomato, Blinkit launch Main Udega anthem for delivery partners https://madaboutmarketing.com/marketing/jio-welcome-offer-marketing-case/Mad About Marketingen2026-10-10T08:24:27+00:00What Jio’s Welcome Offer Reframed for Marketers https://madaboutmarketing.com/advertising/godawan-15-000-hour-stop-motion-bustard-film/Mad About Marketingen2026-10-10T08:14:18+00:00Godawan Crafts a Bustard Film Over 15,000 Patient Hours https://madaboutmarketing.com/advertising/jsw-dulux-velvet-touch-eterna-twin-film-campaign/Mad About Marketingen2026-10-10T05:56:40+00:00JSW Dulux reframes premium paint as luxury design https://madaboutmarketing.com/strategy/jio-story-2016s-data-rationing-invisible-utility/Mad About Marketingen2026-10-10T04:43:36+00:00Jio Story: 2016’s Data Rationing Is Today’s Invisible Utility https://madaboutmarketing.com/advertising/sony-marathi-signs-13-brands-kon-honar-crorepati/Mad About Marketingen2026-10-10T04:36:21+00:00Sony Marathi signs 13 brands for Kon Honar Crorepati https://madaboutmarketing.com/content-marketing/jio-story-local-voice-creative-layer-2/Mad About Marketingen2026-10-10T03:07:19+00:00Jio Story: Local Voices Become the Creative Layer https://madaboutmarketing.com/advertising/josy-paul-bbdo-group-india-creative-chair/Mad About Marketingen2026-10-10T03:03:13+00:00Josy Paul, 25+ Lions, takes BBDO Group India creative chair https://madaboutmarketing.com/strategy/jio-story-5g-cloud-ai-daily-habits/Mad About Marketingen2026-10-09T18:04:54+00:00Jio Story: 5G, Cloud and AI as Daily Habits https://madaboutmarketing.com/strategy/kirana-to-cloud-shop-starts-to-remember/Mad About Marketingen2026-10-09T17:04:51+00:00Kirana to Cloud: The Shop Starts to Remember https://madaboutmarketing.com/marketing/amazon-ads-mma-wpp-full-funnel-playbook/Mad About Marketingen2026-10-09T16:56:00+00:00Amazon-MMA-WPP Playbook: 82% Aspire to Full Funnel, 18% Succeed https://madaboutmarketing.com/marketing/jio-story-normal-day-data-chai-highway/Mad About Marketingen2026-10-09T15:28:29+00:00Jio Story: A Normal Day’s Data, From Chai to the Highway https://madaboutmarketing.com/research/beyond-reach-indian-marketers-attention/Mad About Marketingen2026-10-09T15:23:16+00:0081% of Indian Marketers Still Prioritise Reach Over Attention