https://madaboutmarketing.com/advertising/naturali-ad-tells-women-hair-is-theirs/Mad About Marketingen2026-10-13T09:49:21+00:00Naturali’s New Ad Tells Women Their Hair Is Finally Theirs https://madaboutmarketing.com/strategy/shared-memory-playbook-jio-data-moment/Mad About Marketingen2026-10-13T08:56:16+00:00The Shared-Memory Playbook Behind Jio’s Data Moment https://madaboutmarketing.com/advertising/grb-soan-papdi-everyday-moments-campaign/Mad About Marketingen2026-10-13T08:52:02+00:00GRB’s Soan Papdi Ad Celebrates Life’s Imperfect Moments https://madaboutmarketing.com/marketing/jio-story-welcome-offer-category-brief/Mad About Marketingen2026-10-13T05:48:09+00:00Jio Story: The Welcome Offer’s Hidden Marketing Brief https://madaboutmarketing.com/advertising/bgmi-soch-kum-khel-maximum-campaign/Mad About Marketingen2026-10-13T05:43:39+00:00BGMI’s Soch Kum Khel Maximum removes the skill excuse https://madaboutmarketing.com/marketing/jio-story-what-changed-when-data-stopped-being-measured/Mad About Marketingen2026-10-13T04:49:35+00:00Jio Story: What Changed When Data Stopped Being Measured https://madaboutmarketing.com/marketing/cmos-need-pr-prove-impact/Mad About Marketingen2026-10-13T04:45:28+00:00CMOs Need PR That Proves Impact, Not Coverage https://madaboutmarketing.com/marketing/jio-story-local-voices-everyday-stages/Mad About Marketingen2026-10-13T03:43:36+00:00Jio Story: The Everyday Stages Where Local Voices Travel https://madaboutmarketing.com/research/retail-media-full-funnel-playbook/Mad About Marketingen2026-10-13T03:36:41+00:0059% of advertisers see retail media as full-funnel https://madaboutmarketing.com/media/cricket-night-shared-screen-era/Mad About Marketingen2026-10-12T17:55:29+00:00Cricket Night, Fourteen People, One Screen: The Shared-Screen Era https://madaboutmarketing.com/marketing/jio-story-5g-cloud-ai-kitchen-counter/Mad About Marketingen2026-10-12T16:53:54+00:00Jio Story: 5G, Cloud and AI, Explained at the Kitchen Counter https://madaboutmarketing.com/advertising/crompton-pumps-ai-film-durga-puja/Mad About Marketingen2026-10-12T16:50:15+00:00Crompton Pumps’ Fourth AI Film Ties Pumps to Puja https://madaboutmarketing.com/brands/gkb-rebrands-100th-store-sanya-malhotra/Mad About Marketingen2026-10-12T15:26:02+00:00GKB rebrands, opens 100th store and signs Sanya Malhotra https://madaboutmarketing.com/strategy/khata-to-cloud-what-changes-at-the-counter/Mad About Marketingen2026-10-12T14:37:53+00:00What Changes at the Counter When the Khata Moves to the Cloud https://madaboutmarketing.com/advertising/chola-ms-festive-insurance-104-airport-screens/Mad About Marketingen2026-10-12T14:31:05+00:00Chola MS puts festive insurance message on 104 airport screens https://madaboutmarketing.com/marketing/jio-story-everyday-utility-three-small-moments/Mad About Marketingen2026-10-12T11:38:32+00:00Jio Story: The Everyday Utility Layer in Three Small Moments https://madaboutmarketing.com/advertising/jw-marriott-stay-in-the-moment-wellness/Mad About Marketingen2026-10-12T11:32:58+00:00JW Marriott: 90% Book Luxury on Wellness https://madaboutmarketing.com/marketing/data-saver-midnight-binger-kirana-dadi-first-call/Mad About Marketingen2026-10-12T10:32:04+00:00The Data Saver, the Binger and Dadi’s First Call https://madaboutmarketing.com/advertising/boat-diwali-upgrade-campaign/Mad About Marketingen2026-10-12T10:24:29+00:00boAt Diwali Ads Make Old Tech the Festive Critic https://madaboutmarketing.com/marketing/shared-memory-jio-first-video-call/Mad About Marketingen2026-10-12T09:24:14+00:00The Shared Memory Jio Doesn’t Need to Advertise https://madaboutmarketing.com/advertising/cadbury-celebrations-neighbour-diwali-campaign/Mad About Marketingen2026-10-12T09:17:31+00:00Cadbury Celebrations turns neighbourly squabbles into Diwali gifting https://madaboutmarketing.com/marketing/jio-welcome-offer-made-data-invisible/Mad About Marketingen2026-10-12T08:19:25+00:00Jio Story: The Welcome Offer That Made Data Invisible https://madaboutmarketing.com/marketing/capri-loans-nayanthara-brand-ambassador-south-india/Mad About Marketingen2026-10-12T08:14:17+00:00Capri Loans signs Nayanthara to sharpen South India push https://madaboutmarketing.com/brands/jio-story-phone-took-cyber-cafes-job/Mad About Marketingen2026-10-12T05:14:30+00:00Jio Story: The Phone That Took the Cyber Cafe’s Job https://madaboutmarketing.com/marketing/full-funnel-gap-82-aspire-18-succeed/Mad About Marketingen2026-10-12T05:10:11+00:0082% want full-funnel marketing; 18% succeed https://madaboutmarketing.com/marketing/jio-story-local-voices-festival-feeds/Mad About Marketingen2026-10-12T04:05:15+00:00Jio Story: From Video Calls Home to Festival Feeds https://madaboutmarketing.com/strategy/scapia-product-moat-digiplus-fest-2026/Mad About Marketingen2026-10-12T04:01:18+00:00The product, not marketing, is the real moat: Scapia CEO https://madaboutmarketing.com/strategy/four-data-selves-jio-decade/Mad About Marketingen2026-10-11T16:24:05+00:00Four Selves of the Data Decade: A Marketer’s Field Guide https://madaboutmarketing.com/media/one-jio-connection-neighbourhood-screen/Mad About Marketingen2026-10-11T15:08:54+00:00When One Jio Connection Becomes the Neighbourhood Screen https://madaboutmarketing.com/strategy/mummys-dal-recipe-jio-everyday-ai/Mad About Marketingen2026-10-11T13:07:28+00:00Mummy’s Dal Recipe Is How the Future Gets Explained https://madaboutmarketing.com/strategy/kirana-to-cloud-digital-memory/Mad About Marketingen2026-10-11T11:52:24+00:00Kirana to Cloud: The Shop That Grew a Digital Memory