https://madaboutmarketing.com/marketing/indias-data-decade-four-selves/Mad About Marketingen2026-10-10T17:37:41+00:00Jio Story: The Four Data Selves India Switches Between https://madaboutmarketing.com/marketing/amazon-great-indian-festival-orders-double/Mad About Marketingen2026-10-10T17:33:08+00:00Amazon Great Indian Festival orders double year on year https://madaboutmarketing.com/media/one-connection-cricket-finales-reels/Mad About Marketingen2026-10-10T16:38:44+00:00One Connection Hosts Cricket, Finales and Wedding Reels https://madaboutmarketing.com/advertising/airtel-safe-report-threat-tracking/Mad About Marketingen2026-10-10T16:33:53+00:00Airtel turns 250 security parameters into a user report https://madaboutmarketing.com/strategy/jio-story-dal-recipe-everyday-ai/Mad About Marketingen2026-10-10T15:18:07+00:00Jio Story: The Dal Recipe Test for Everyday AI https://madaboutmarketing.com/advertising/abslis-60-second-film-makes-sales-calls-transparent/Mad About Marketingen2026-10-10T15:15:18+00:00ABSLI’s 60-second film makes sales calls transparent https://madaboutmarketing.com/strategy/kirana-to-cloud-corner-shops-quiet-upgrade/Mad About Marketingen2026-10-10T14:27:42+00:00Kirana to Cloud: The Corner Shop’s Quiet Upgrade https://madaboutmarketing.com/advertising/mother-dairy-pujo-films-abir-chatterjee/Mad About Marketingen2026-10-10T14:19:48+00:00Mother Dairy rolls out 4 Pujo films with Abir Chatterjee https://madaboutmarketing.com/marketing/jio-story-chai-study-call-open-road/Mad About Marketingen2026-10-10T13:07:41+00:00Jio Story: Chai, a Study Call and the Open Road https://madaboutmarketing.com/advertising/brands-instagram-muse-trend-campaigns/Mad About Marketingen2026-10-10T13:03:20+00:00How Indian brands turned Instagram’s Muse into campaign gold https://madaboutmarketing.com/marketing/dadi-first-call-kirana-cloud-creator-cut/Mad About Marketingen2026-10-10T11:37:09+00:00Dadi’s First Call, the Kirana’s Cloud and the Creator’s First Cut https://madaboutmarketing.com/marketing/ethnix-raymond-mandap-on-wheels-gurgaon/Mad About Marketingen2026-10-10T11:28:46+00:00Ethnix by Raymond rolls a real wedding through Gurgaon https://madaboutmarketing.com/strategy/jio-shared-memory-psychology-2016-video-call/Mad About Marketingen2026-10-10T10:23:48+00:00The Psychology of Jio’s Shared 2016 Memory https://madaboutmarketing.com/advertising/zomato-blinkit-main-udega-delivery-anthem/Mad About Marketingen2026-10-10T10:14:41+00:00Zomato, Blinkit launch Main Udega anthem for delivery partners https://madaboutmarketing.com/marketing/jio-welcome-offer-marketing-case/Mad About Marketingen2026-10-10T08:24:27+00:00What Jio’s Welcome Offer Reframed for Marketers https://madaboutmarketing.com/advertising/godawan-15-000-hour-stop-motion-bustard-film/Mad About Marketingen2026-10-10T08:14:18+00:00Godawan Crafts a Bustard Film Over 15,000 Patient Hours https://madaboutmarketing.com/advertising/jsw-dulux-velvet-touch-eterna-twin-film-campaign/Mad About Marketingen2026-10-10T05:56:40+00:00JSW Dulux reframes premium paint as luxury design https://madaboutmarketing.com/strategy/jio-story-2016s-data-rationing-invisible-utility/Mad About Marketingen2026-10-10T04:43:36+00:00Jio Story: 2016’s Data Rationing Is Today’s Invisible Utility https://madaboutmarketing.com/advertising/sony-marathi-signs-13-brands-kon-honar-crorepati/Mad About Marketingen2026-10-10T04:36:21+00:00Sony Marathi signs 13 brands for Kon Honar Crorepati https://madaboutmarketing.com/content-marketing/jio-story-local-voice-creative-layer-2/Mad About Marketingen2026-10-10T03:07:19+00:00Jio Story: Local Voices Become the Creative Layer https://madaboutmarketing.com/advertising/josy-paul-bbdo-group-india-creative-chair/Mad About Marketingen2026-10-10T03:03:13+00:00Josy Paul, 25+ Lions, takes BBDO Group India creative chair https://madaboutmarketing.com/strategy/jio-story-5g-cloud-ai-daily-habits/Mad About Marketingen2026-10-09T18:04:54+00:00Jio Story: 5G, Cloud and AI as Daily Habits https://madaboutmarketing.com/strategy/kirana-to-cloud-shop-starts-to-remember/Mad About Marketingen2026-10-09T17:04:51+00:00Kirana to Cloud: The Shop Starts to Remember https://madaboutmarketing.com/marketing/amazon-ads-mma-wpp-full-funnel-playbook/Mad About Marketingen2026-10-09T16:56:00+00:00Amazon-MMA-WPP Playbook: 82% Aspire to Full Funnel, 18% Succeed https://madaboutmarketing.com/marketing/jio-story-normal-day-data-chai-highway/Mad About Marketingen2026-10-09T15:28:29+00:00Jio Story: A Normal Day’s Data, From Chai to the Highway https://madaboutmarketing.com/research/beyond-reach-indian-marketers-attention/Mad About Marketingen2026-10-09T15:23:16+00:0081% of Indian Marketers Still Prioritise Reach Over Attention https://madaboutmarketing.com/marketing/five-lives-524m-customers-jio-human-story/Mad About Marketingen2026-10-09T14:22:52+00:00Five Lives, 524M+ Customers: Jio’s Human Story https://madaboutmarketing.com/advertising/caratlane-heera-kehta-hai-film-yami-gautam/Mad About Marketingen2026-10-09T14:14:56+00:00CaratLane’s milestone push: 7,500 designs and a new film https://madaboutmarketing.com/advertising/tata-tea-gold-pujo-time-together/Mad About Marketingen2026-10-09T12:38:53+00:00Tata Tea Gold: 68% pick tea time over Pujo gifts https://madaboutmarketing.com/advertising/ubers-ooooober-first-ride-free-mnemonic/Mad About Marketingen2026-10-09T11:07:37+00:00Uber’s Ooooober Turns Everyday Surprise Into a Brand Mnemonic https://madaboutmarketing.com/strategy/why-shared-memories-become-brand-nostalgia/Mad About Marketingen2026-10-09T09:17:22+00:00Why the First Video Call Home Became Collective Nostalgia https://madaboutmarketing.com/advertising/josy-paul-bbdo-group-india-chairman-group-cco/Mad About Marketingen2026-10-09T09:10:59+00:00Josy Paul, 25+ Cannes Lions creative, to lead BBDO Group India https://madaboutmarketing.com/strategy/jio-2016-welcome-offer-consumer-reset/Mad About Marketingen2026-10-09T07:44:19+00:00Jio Story: The Welcome Offer That Reset Consumer Expectations https://madaboutmarketing.com/advertising/stayfree-procomfort-period-panty-rs-50/Mad About Marketingen2026-10-09T07:37:27+00:00Stayfree launches Rs 50 ProComfort period panty via McCann India https://madaboutmarketing.com/marketing/jio-story-rationed-data-always-on-pocket/Mad About Marketingen2026-10-09T05:41:17+00:00Jio Story: From Rationed Data to an Always-On Pocket https://madaboutmarketing.com/advertising/newme-first-ai-generated-brand-campaign-chameleon-effect/Mad About Marketingen2026-10-09T05:32:58+00:00NEWME’s AI-made debut campaign went from brief to film in 30 days https://madaboutmarketing.com/brands/jio-story-local-voice-creative-layer/Mad About Marketingen2026-10-09T04:31:26+00:00Jio Story: Local Voices Are the Creative Layer https://madaboutmarketing.com/marketing/daycation-rise-india-travel-marketing/Mad About Marketingen2026-10-09T04:27:51+00:0085% Plan More Holidays as India Embraces Daycations