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<url><loc>https://madaboutmarketing.com/strategy/kirana-to-cloud-shop-starts-to-remember/</loc><news:news><news:publication><news:name>Mad About Marketing</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-09T17:04:51+00:00</news:publication_date><news:title>Kirana to Cloud: The Shop Starts to Remember</news:title></news:news></url>
<url><loc>https://madaboutmarketing.com/marketing/amazon-ads-mma-wpp-full-funnel-playbook/</loc><news:news><news:publication><news:name>Mad About Marketing</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-09T16:56:00+00:00</news:publication_date><news:title>Amazon-MMA-WPP Playbook: 82% Aspire to Full Funnel, 18% Succeed</news:title></news:news></url>
<url><loc>https://madaboutmarketing.com/marketing/jio-story-normal-day-data-chai-highway/</loc><news:news><news:publication><news:name>Mad About Marketing</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-09T15:28:29+00:00</news:publication_date><news:title>Jio Story: A Normal Day’s Data, From Chai to the Highway</news:title></news:news></url>
<url><loc>https://madaboutmarketing.com/research/beyond-reach-indian-marketers-attention/</loc><news:news><news:publication><news:name>Mad About Marketing</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-09T15:23:16+00:00</news:publication_date><news:title>81% of Indian Marketers Still Prioritise Reach Over Attention</news:title></news:news></url>
<url><loc>https://madaboutmarketing.com/marketing/five-lives-524m-customers-jio-human-story/</loc><news:news><news:publication><news:name>Mad About Marketing</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-09T14:22:52+00:00</news:publication_date><news:title>Five Lives, 524M+ Customers: Jio’s Human Story</news:title></news:news></url>
<url><loc>https://madaboutmarketing.com/advertising/caratlane-heera-kehta-hai-film-yami-gautam/</loc><news:news><news:publication><news:name>Mad About Marketing</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-09T14:14:56+00:00</news:publication_date><news:title>CaratLane’s milestone push: 7,500 designs and a new film</news:title></news:news></url>
<url><loc>https://madaboutmarketing.com/advertising/tata-tea-gold-pujo-time-together/</loc><news:news><news:publication><news:name>Mad About Marketing</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-09T12:38:53+00:00</news:publication_date><news:title>Tata Tea Gold: 68% pick tea time over Pujo gifts</news:title></news:news></url>
<url><loc>https://madaboutmarketing.com/advertising/ubers-ooooober-first-ride-free-mnemonic/</loc><news:news><news:publication><news:name>Mad About Marketing</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-09T11:07:37+00:00</news:publication_date><news:title>Uber’s Ooooober Turns Everyday Surprise Into a Brand Mnemonic</news:title></news:news></url>
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<url><loc>https://madaboutmarketing.com/advertising/stayfree-procomfort-period-panty-rs-50/</loc><news:news><news:publication><news:name>Mad About Marketing</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-09T07:37:27+00:00</news:publication_date><news:title>Stayfree launches Rs 50 ProComfort period panty via McCann India</news:title></news:news></url>
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<url><loc>https://madaboutmarketing.com/media/jio-shared-screen-pop-culture/</loc><news:news><news:publication><news:name>Mad About Marketing</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-08T16:19:27+00:00</news:publication_date><news:title>When Fourteen People Share One Screen, Culture Happens</news:title></news:news></url>
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<url><loc>https://madaboutmarketing.com/strategy/kirana-keeps-khata-moves-online/</loc><news:news><news:publication><news:name>Mad About Marketing</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-08T12:48:13+00:00</news:publication_date><news:title>What the Kirana Keeps When the Khata Moves Online</news:title></news:news></url>
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<url><loc>https://madaboutmarketing.com/strategy/indian-brands-ai-search-names/</loc><news:news><news:publication><news:name>Mad About Marketing</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-08T03:57:54+00:00</news:publication_date><news:title>Indian Brands Are Named in Half of AI Search Answers</news:title></news:news></url>
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